'Chovy Scholarship' Established for Junior Professional Gamers
'Chovy' Jeong Ji-hoon donates 60 million won to
Gen.G Global Academy
GenG Esports announced on the 18th that mid laner 'Chovy' Jeong Ji-hoon, a leading player in the LCK (League of Legends Champions Korea) three-peat, donated 60 million won to GenG Global Academy (GGA).
According to GenG, this donation was made through The MAU, a fashion brand run by Jeong Ji-hoon.
The Mau is a company that sells clothing and goods related to Jeong Ji-hoon.
It is said that Jeong Ji-hoon made this donation based on his affection for his team and trust in GenG Global Academy.
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Jeong Ji-hoon extended his contract with GenG before the 2023 Stove League and maintained the contract for three consecutive years.
Jeong Ji-hoon said, "I have been thinking about various support measures and discussing with the team for a long time to support the dreams of the next generation of professional gamers who have the same passion as me," and added, "I am grateful for the growth and victory of not only professional gamers but also countless next-generation talents in the e-sports industry.
He revealed the reason for the donation, saying, "We will not spare any support."
Park Yoo-chan, CEO of GenG Global Academy, said, "The Mau's support will serve as a solid stepping stone for Academy students to achieve their individual dreams," adding, "Nurturing talent is the key to industry growth. GenG Global Academy ultimately serves as a platform for students and the industry.
"We are pursuing a virtuous cycle of mutual growth and opening up more opportunities and possibilities.
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We will continue to make various efforts to achieve this," he said.
GGA is the largest esports academy in Korea and plays a pivotal role in discovering and nurturing next-generation talent.
In addition, as an educational institution recognized by professional players, it is driving the growth of the e-sports academy market.
GenG Global Academy has produced numerous esports talents since its establishment in July 2019.
In November 2023, all GenG Scholars, "GenG Scholars" selected for GGA intensive class (GGA Plus) students, were called up to the LCK CL 2nd team.
In addition, we are striving to nurture talent in various fields, including e-sports marketing, production, competition management, and sponsorship, as well as nurturing professional gamers.
Through the employment program "Esports Master Track (EMT)," which has been in operation since 2021, we are working to foster talent so that they can get jobs at esports companies, including GenG Esports.
Jeong Ji-hoon's donation will be used to develop programs for talent development and support GGA students.
In particular, GGA plans to operate the "Chovy Scholarship Program" for teenagers who dream of becoming professional gamers.
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Detailed information regarding the selection process can be found on the GGA website.